Expertise and Network / Our experts
Most of our experts pursue a variety of interests. Many teach at academic institutions, some provide advice as board members, others are involved in pro-bona work on trade and development or trade and sustainability. Some of our experts work with Trade-Up on a regular basis, others join our team only for very specific projects. Our team of experts is constantly evolving, driven by client demand.
We invite you to meet some of our experts !
Alex de Mul
Dutch, ultimate expert on customs procedures for regulated products, knows everything about export and import trade mechanisms and license systems in agriculture and food, involved in EU negotiations on the modernization of the EU Custom Code, provides legal support to EU candidate countries on customs issues.
Alexey Petrenko
Russian, organic chemist, broad perspective on the region of the former Soviet Union regarding food legislation, also specializing in legislation of the Eurasian Economic Union of Russia, Belarus and Kazakhstan, extensive experience with assisting US and EU businesses in the region including partnering with the US-Russia Business Council and the American Chamber of Commerce.
Andrew McKenzie
New Zealand, veterinarian, former Chief Executive of the New Zealand Food Safety Authority, guru on global, regional and bilateral regulatory cooperation in the food safety area, lead figure in the OIE and SPS context, has negotiated access for New Zealand food exports to almost any country in the world.
Angus Cameron
British, pharmaceutical expert, management of new product programs, focus on clinical trials and marketing authorization procedures in Europe and the US, extensive experience with building regulatory cooperation programs between different regulatory agencies.
Christian Häberli
Swiss, fellow at the World Trade Institute, former WTO Panel Chairman, WTO expert with a keen interest on trade and development, worked a lot on process and production methods (PPMs) under the TBT Agreement, pioneer with respect to WTO rules and climate change.
Christian Hierholzer
German, public affairs consultant and former European Parliament policy advisor, long standing experience of advising organizations from across different sectors on EU environment and energy related policy and regulatory issues, broad experience at the interface of trade and energy and environment.
Christina Kaul
Austrian, former member of staff to European Agriculture Commissioner Franz Fischler, political crisis management on food-related trade issues, led an international NGO coalition on animal welfare standards, member of the European Commission delegation to the WTO Ministerial in Cancun. Long consultancy experience on trade issues with Africa, in Middle East and Latin America. Spends a lot of time on Brexit and its trade implications.
Conrad Jarzebowski
US, strategic communication counsel with focus on corporate positioning, reputation management and thought leadership, vast experience with media strategies around high profile events like the World Economic Forum and UN Summits, worked on profiling of CEOs and corporate positioning of big corporations in developing economies.
David Schwartz
US, scientific product defense expert in the pharmaceuticals, medical device and dietary supplements area, with a PhD in Neurosciences from Princeton.
Joe Huggard
Irish, chemical engineer with long consultancy experience in Europe, the US and Latin America, working at the interface of science and policy, politics and media. Organization and management of scientific conferences and scientific expert panels on difficult regulatory issues. Experience with transatlantic regulatory cooperation in the pharmaceutical and chemicals area.
Lars Hoelgaard
Danish, former European Commission Deputy Director-General in Agriculture, EU spokesman in the WTO SPS Committee and EU veterinary negotiator, former adviser to Commissioner Hedegaard on climate change and agriculture. Contributes to various European and International think-tanks on economic and trade issues.
Pushpanathan Sundram
Singapore, former Deputy Secretary General of the ASEAN Economic Community (AEC), one of the architects of the AEC and steering in the initial years its implementation, negotiated ASEAN free trade agreements with partners such as China, Japan, South Korea, India and Australia and New Zealand. In-depth connoisseur of ASEAN policies, agreements, regulations and processes with an extensive network within ASEAN.
Simon Pettman
British, extensive experience across Europe and Asia and globally in building regulatory, political engagement and reputation management strategies, worked a lot on advising regional groups on approaches to harmonization of standards and regulation in the food and health sectors.